Promote Products Essay Example for Free

Promote Products Essay 1. 1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants, who talk to these people on a daily basis, to advise on what language should be used and what information they felt was most relevant to put across. We needed a graphic designer to create and develop ideas for the letters and DL flyers being sent. I also needed to involve juniors in the business to assist with folding letters and stuffing envelopes as we had determined that this would be a cheaper option for the business than using a mail house. 1. 2 Make a list of resources you would need for the promotion and identify where you could get them. Explain any actions you would need to take in order to have the resources ready for promotion. The database we purchased contained 7,000 leads so we then needed to purchase paper, envelops, ink, return stamps and organise postage. Paper, envelopes and labels for return address were all ordered in advance from Staples. Ink was also pre-ordered to ensure we didn’t run out during the print job. We then liaised with Australia Post to determine the best way to post this number of letters. We chose their â€Å"clean mail† option which meant having to mark each envelope with a pre paid stamp before taking to the post office. This stamp was purchased through Australia Post.

Iron Age Hoplite Warfare and Democracy :: essays research papers fc

Iron Age Hoplite Warfare brings about the First Democratic Societies in Archaic Age Greece, Following the Role of Monarchy, Feudalism and the Aristocracy As per the coverage in our course, in the Persian War, a Greek force from Athens set out to meet the invading Persian army at Marathon, and set them running. They were outnumbered by the Persians two to one, and the Persian army had been the biggest force the Greeks had ever seen. The majority of the killing took place while the Persians were hastily retreating to their ships. With only 192 dead, the Greeks reduced the Persian force by 7,000 men; however, the remaining 13,000 soldiers were still a sizable threat if they should sail down and enter Athens proper, and so the Greek army hastily moved back to their city.   Ã‚  Ã‚  Ã‚  Ã‚  The question of how they did this feat might be explained by the Greek theme that any Greek warrior could take on ten barbarians, but for our purposes the interesting question is why their involvement with what they were fighting for was able to give them the push to oust the invading empire. I surmise that the involvement in the state militarily and thus politically for the Athenians, which amounted to the beginning of democracy as we know it. As it is suggested by the book title, The Roots of the Western Tradition dig deep down into the ancient civilizations. Greece is a unique, important and telling civilization to study for it reveals the beginning of systems in which we live that are still evolving.   Ã‚  Ã‚  Ã‚  Ã‚  These Greeks had all voted together in assembly, and although assured by Persia that they could not meet the threat, they did not submit to a takeover. All the men who voted for war against Persia, an empire which frightened most other Greek Polis’, including Sparta, from sending military aid to Athens, were the very men who would don their Hoplite armor, clash together shield to shield to form phalanxes, and defeat the Persians at Marathon. These men were motivated by their own interests and what they had to protect: their prospering Polis of Athens, and their financial and political gains that came from fighting for it. The Greeks enjoyed a sharing of power, which in their view, was the antithesis of the monarch style powers held by the Absolute Leaders of the Great Empires developing in the Near East.

Macro Environment Factors

Introduction The purpose of this report is to demonstrate an understanding of the marketing macro environment. The proposed research question was: Identify the macro environmental factors and discuss the impact this macro environmental factors will have on the industry or organizations involved.Firstly, this report will summaries the article, identify and explain the issues written in article. Followed is the definition and explain of macro environmental factors involved. Then the report topic will moving to the industry concerned and have a discussion of the impact that this macro environment factors will have on the industry. Finally there is a short conclusion highlighting the main points of this report. 2. 0 Summaries The article comes from DOWJONES mainly discussed some specialists’ standpoints of the change of Aussie dollar’s exchange rate and the reason of this fluctuate.In addition, this article analyzed the situation of those industries which can be affected by these economic environment factors. According to this article, tight monetary policy may be used causing by worldwide inflation. With the dropping and down of the interest rate, many industries may be effected directly, such as manufacturing industry, real estate industry and tourism industry. (Webb, Richard. 2011) The reason the article is being written is to show the change of the economic environment and give information to those people who want to understand the external marketing environment, such as marketers.Unless marketing managers understand the external environment, the organization cannot intelligently plan for the future. (Lamb,Charles et al. ,2009) For example, marketers come form real estate industry must scanning the macro-economic environment because macro-economic factors such as inflation, interest rates, and exchange rates impact on mortgage affordability and the real value of mortgage repayments over time. ( Boamah, Nicholas. Addai, 2010) 3. 0 Macro environment factorsThe external marketing environment consists of sociocultural, economic, technological, political and legal, and competitive variables. ( Lamb,Charles et al. ,2009) This article mainly discussed the situation of inflation, which is one of the economic environment factors. Inflation is a general rise in prices without a corresponding increase in wages, which results in decreased purchasing power. ( Lamb,Charles et al. ,2009) According to the article, there are diverse views on where the Aussie is heading, and this direction is critical for interest rates. In the worst case, Michael Workman predicted that later in the year where the local currency will be falling sharply at the same time the price of the manufactured goods we import by the container-shipload form China continues to rise. † (Webb, Richard. 2011) As mentioned, the manufacturing industry may face the raising price of those goods import form other countries because the falling of local currency. The second po int is Reserve Bank of Australia may increase interest rate to cut down the influence of inflation.That would take the home mortgage rates higher at the same time, which means people must pay more interests to the bank to get the loan. Then the real estate industry will be affected directly. Another industry will be influenced is tourism industry. With the higher currency price, people tend to go for an overseas holiday. The local tourism is being decimated. The tourism industry is also involved in the competitive environment. ( Webb, Richard. 2011) 4. 0 Industry involved In this article, three main industries are concerned: manufacturing industry, real estate industry and tourism industry. 5. 0 Impact of the factorsAs the discussion above in 3. 0, these industries are all affected by the inflation. In time of low inflation, business seeking to increase their profit margins can do so only by increase their efficiency. If they significantly increase price, no one will purchase their goods or services. In higher inflationary times, marketers use a number of pricing strategies to cope, and must be aware that inflation causes consumers either to build up or diminish their brand loyalty. Inflation pressures consumers to make more economical purchases, while still attempting to maintain their standard of living. (Lamb,Charles et al. 2009) From the article, the Australia local manufacturing industry was suffering as imports become extremely competitive and our exports more expensive. As same as the manufacturing industry, the local tourism industry also faced the international competitors. The original factor of this situation is the negative economic environment. Followed the inflation, the Reserve Bank of Australia tend to carry out the tight fiscal policy to control the economic environment. So numbers of experts indicated that interest rate would increase. With the increase of interest rate, the price of currency may tend to higher.High record of currency will le ad to different situation in different area. For customers, this will be a good chance to buy import goods and services. But for local industries, marketing managers must try to collect and evaluate environmental information and then creating marketing strategies to cope with inflation. (Lamb,Charles et al. ,2009) 6. 0 Conclusion The mainly factor of these three industries is economic environment; other factors also play a significant role in these industries, such as political and legal environment and competitive environment. These factors affect marketing together.Reference list Boamah, Nicholas. Addai. (2010). The impact of the macro-economic environment on institutional housing finance in Ghana. Housing finance international, Vol. 25, Issue 2, p28-34. Lamb,Charles. ,W. ,Hair,Joseph. ,F. ,McDaniel,Carl. ,Summers,Jane. ,Gardiner,Michael. (2009). MKTG(1ST Asia-Pacific edition). South Melbourne, Australia: Paul Petrulis. Webb, Richard. (2011, March 27. ) Trading with fire: Sunday a ge.

The Psychology of Fame Essay - 1030 Words

The progress of fame is closely related to the progress of technology and business. New technologies emerge and allow for new methods of communication. New forms of communication come with new forms of media and advertisement to target their audiences. A good example of this is the formation social networking such as Facebook and Twitter which encourage individuals to display themselves to a worldwide audience. In consequence, these growing social media sources are prime locations for business to place advertisements because of the growing audience. As new innovations emerge, a societies’ values and norms may adapt accordingly to fit with new trends and norms the citizens will adopt. Therefore, according to Uhls and Greenfield of the†¦show more content†¦This is a constant finding in developed countries, where an ideal partner would be one who is an athletic, laid-back person, while in underdeveloped countries an idea partner would be someone who has responsibilities (316). This suggest a major dilemma for future generations where desires for leisure, glamour and popularity over hard work, solving problems and fulfilling self-potentials. It seems evident as to how this phenomenon if â€Å"fame† is becoming so dominant in Western societies, but not why is it the fact. John Malbity (et al. 2008) sought to determine patterns in the thought processes of those who desired to be famous among the general population. Within two linked studies, personality traits were used to describe the characters of people who would desire to be famous. Nine traits emerged from individual theories and ranged from â€Å"Ambition†, â€Å"meaning derived through comparison with others†, to â€Å"psychologically vulnerable† and â€Å"attention seeking†. The most common theory which was derived from the two studies was that altruistic behavior and compassion was not compatible with traits associated with fame and glam. 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