Gullivers Travels (502 words) Essay Example For Students

Gullivers Travels (502 words) Essay Gullivers TravelsAt first Gullivers travels comes off as a fantasy/adventure, but in actuality its a satirical commentary on society in Johnathan Swift. It starts off with Gulliver talking about himself. Later he gets shipwrecked and ends up in Lilliput, where the people are 6 inches tall. At first they think Gulliver is an enemy, but then realize he is no threat. He is taken to the palace and housed in a cursed temple. Gulliver is amazed at how silly the governments rules are, for example to gain entry to the court the candidates must petition to the emperor. After the emperor gets 5 or 6 petitions he sets up a competition in which the candidates must do the Dance on the Rope, whoever jumps the highest without falling gets the job. The Lilliputians employ Gulliver to help in their war against Blefuscudians, but he refuses and that is the beginning of his downfall. He then gets transported to Brobdingnag, where the people are 60 ft. tall. At first they think Gulliver is an animal of some sort, but when they realize he can communicate they house him with a farmer. This place is very different than Lilliput, the king is appalled when Gulliver tells him about England, and asks why the people are so vicious and mean. However Gulliver feels like a freak there, and one day while he was out with the king and queen, an eagle swoops down and carries him off to drop him in the sea. Some sailors then rescue him. But yet again there is a shipwreck, and he finds himself in a world inhabited by Houyhnhnms, a creature that looks like a horse, yet has an amazing intellect. The Houyhnhnms are amazed that Gulliver is intelligent and take him in. Later Gulliver realizes why they are amazed; the only humans in that land are savage and stupid. Swift?s writing style reflects what he thinks of the characters or actions, without telling the reader outright. Also keep in mind that this is a social commentary, in a satirical view, of the times that Swift lived in. The Lilliputians are supposed to symbolize the Whigs, and Swift thinks of them as stupid and power-hungry. He demonstrates this when they search Gulliver for weapons. In Swifts time the Whigs searched the Tories for evidence of their connections with England. He also makes fun of the thinking at the time; the Lilliputians were discriminated against whether they wore either high heels or low heels, and the ones that tried to remain neutral worse one high heel and one low heel. At the end of the book Swift demonstrates his thought on humans, when all the humans were savage and stupid, while the animals were brilliant. I believe that Swift demonstrates all his points very well. The reader is transported to the story, yet unlike most books, Swift doesnt tell the reader exactly what to think, he insinuates it but lets the reader come to his own conclusions.

The 4P strategies of Wal-Mart and Carrefour free essay sample

On July 2, 1962, the first Wal-Mart store was opened by Sam Walton in Rogers, Ark. After 28 year’s development, Wal-Mart became the nations number-one retailer by 1990. Wal-Mart’s 10,900 stores under 69 banners in 27 countries and e-commerce websites in 10 countries are visited by more than 245 million customers and members each week. Wal-Mart International is currently the fastest growing part of its business and it leverages its global resources to meet local needs. With fiscal year 2013 sales of approximately $466 billion, Wal-Mart employs 2. 2 million associates worldwide(Wal-Mart,2013). 1. 1. 2The development and history of Carrefour The Carrefour supermarket company was set up by the Fournier, Badin and Defforey families who run a discount supermarket in Annecy in 1959. More than 9900 company-owned and franchise stores are run by Carrefour Group currently, and now the Group operates on three major markets: Europe, Latin America and Asia. Because its stores spread in more than 30 countries, Carrefour generates more than 55% of its sales outside France. We will write a custom essay sample on The 4P strategies of Wal-Mart and Carrefour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the same time, the Group gives priority to local supply chains, So 75% of all its food products are from local suppliers in the countries(Carrefour,2013). 1. 2 Definition The competitiveness of enterprises is a competitive ability that an enterprise can be more efficient than other firms in providing products and services, and obtain profit and its development (Man, T. W. , Lau, T. , Chan, K. F. ,2002). The marketing mix of 4P strategy plays a very important role in the competitiveness of enterprises. 4P strategy has four elements. The first element is price that can be defined as the monetary amount a buyer pays for a good or service and the revenue expectation from a sale(Anderson, C. H. , Vincze, J. W. ,2004). The second element is place, which is concerned with setting an efficient way of storage and handling finished products and of making them to the target market effectively(Businessdictionaries,2013). Product , the third element,means that the anything that can be offered to a market that might satisfy the need (Kotler, P. ,Brown, L. , Adam, S. , Burton, S. , Armstrong, G. ,2007). The fourth element is promotion, which is used to describe all marketing communications activities, including personal selling, sales promotion,direct marketing, trade exhibition, public relations, advertising and sponsorship(Marketingteacher,2007). 1. 3 objectives Through the analysis and comparison of Wal-Mart and Carrefour in 4P strategy, this project can obtain the strengths and weakness of competitiveness about those two retailers. 2. 4Ps of Wal-Mart and Carrefour 2. 1 The similarities and differences about price strategy 2. 1. 1 Wal-Mart’s price strategy The major price strategy of Wal-Mart is â€Å"Everyday low prices† practice that can offer low price products to customers. In order to ensure the customers get the lowest price products, Wal-Mart improve the efficiency of logistics system and control the transportation, storage and costs strictly, so that it can get cheap goods from all over the world every day. And Wal-Mart has been insisted â€Å"Everyday low prices† for a long time, which makes customers prefer to buy things here(Mujtaba, B. G. , Maxwell, S. 2011). Further, its high quality and low price products have made itself get high reputation of its company and the loyalty of customers. Because of it, Wal-Mart could cut down the cost on advertisements and promotions and also increase turnovers of products. At the same time, in order to maintain the promise of â€Å"Everyday low prices† to customers, most of its competitors’ profits has been injured by Wal-Mart’s low price strategy(Gereffi, G. , Christian, M. ,2009). 2. 1. 2 Carrefour’s price strategy Compared with the traditional retail stores, Carrefour has a lower price, average about 5 to 10 percentage points. High quality and inexpensive price in Carrefours business strategy remains unchanged all the time. In order to reduce the cost and inventory, Carrefour constantly improves the efficiency of logistics system and try their best to decrease the price, so that it can offer low price goods for consumers(Baek, J. ,2005). What’s more, Carrefour’s everyday low prices, in fact, is the integration strategy that combines low price goods and high price goods. As for the good that customer often buy, Carrefour often provide comparatively lower price than its competitors, but other goods may be higher than its competitors(Dupuis, M. , Chul Choi, S. , Larke, R. ,2006). 2. 1. 3 The similarities and differences Similarities: Wal-Mart and Carrefour are committed to provide consumers with low price goods by improving the efficiency of logistics system. Price is the most sensitive factor for consumer’s shopping choice. Low price product is more attractive for consumers than high price product. In order to improve the sales and get more marketing share, Wal-Mal and Carrefour cut down the price as much as possible. Therefore, the price competition has become the focus of retail competition. Differences: Wal-Mart, the founder of â€Å"everyday low prices†, has insisted that all the goods remain stable of low prices for a long period of time, which can reduce the volatility of consumption demand, the cost of organizing goods, and help to realize the scale of procurement. However, Carrefour’s price strategy is that not all of the goods are low price, just for some hot-sale products but other goods’ price may be higher than other retailers. Thereby, Carrefour’s price strategy has more flexibility and adaptability than Wal-Mart. 2. 2. The similarities and differences about place strategy 2. 2. 1 Wal-Mart’s place strategy 10,900 stores under 69 banners are run by Wal-Mart in 27 countries (Wal-Mart,2013). In addition to Wal-Mart stores, community stores, discount stores and other business model, Wal-Mart has shopping plaza and Sams club stores. Sams club store is a warehouse club store, whose operating characteristic is low price. Its service objects are groups, families, small shops (Graff, T. O. 1998). While Wal-Marts online retail stores began to run in February 1996 , a limited number of goods sold online. Early 2000, the online store of Wal-Mart was revised , which had 24 categories of online goods, including clothes, appliances, toys,etc. Then Wal-Mart took all possible measures to expand its network sales market. In 2008, Wal-Mart launched the e-commerce business in the highest broadband penetration countries, Latin America and Brazil. Next, Wal-Mart launched e-commerce business in China and Japan in 2010. The constant expansion of the online business to new worldwide markets made Wal-Mart gradually improve its overall sales and marketing share(Gereffi, G. , Christian, M. 2009). 2. 2. 2 Carrefour’s place strategy Carrefour has more than 9900 stores in the world now, while it still has more than 4000 chain stores in France. With a presence in more than 30 countries, it generates more than 55% of its sales outside France. Its sales accounted for about 30% of French retail enterprise(Carrefour,2013). Several business models are established by Carrefour. In addition to Carrefours stores(Carrefour),champion supermarket (Champion),there are convenience store, warehouse style shopping mall, and so on. The operation of discount store and membership rule make Carrefour retail business into intensive development(Durand, C. , Wrigley, N. ,2009). With the rapid development of information technology in 2000, Carrefour worked with Sears and Oracle company, creating an electronic market, the worlds first retail† GlobalNetXchange. Later, Carrefour launched an online supermarket, called Ooshop(Carrefour,2013). 2. 2. 3The similarities and differences Similarities Carrefour and Wal-Mart both are in the chain business mode, and they have some same business models, such as, warehouse stores and discount stores. Those different business models can meet the demands of different customers. Meanwhile, Wal-Mart and Carrefour all developed the online grocery that can supply customers with various goods the same with real stores. So, they combine retail and e-commerce business to meet the consumers’ demands. Differences Wal-Mart and Carrefour’s business models have its own characteristics. For example, Wal-Mart has shopping plaza and Sams club stores, but Carrefour has Carrefour stores (Carrefour), champion supermarket (Champion). Their business model can reflect their own culture and history. Like â€Å"Sam’s club stores†,Sam is the name of Wal-Mart’s founderSam Walton,which allows Wal-Mart’s customers and employees to remember the great leader and it also belongs to a part of enterprise culture. 2. 3 The similarities and differences about product strategy 2. 3. 1 Wal-Mart’s product strategy The product of Wal-Mart has almost 20000 species, including food, clothing, cosmetics, appliances, toys, auto parts, and so on. It has its own brand product, which account for about 10%(Wal-Mart,2013). But not any products are allowed to be sold in Wal-Mart,because Wal-Mart will select some products that have good quality for their customers. Meanwhile, Wal-Mart lay emphasis on the quality of product. Total Quality Management is used by Wal-Mart to ensure the quality, which focuses on improving the quality of an organization’s products and services. Wal-Mart is constantly seeking the best products and the lowest price supplier from domestic and international. markets through Total Quality Management (Mujtaba, B. G. , Maxwell, S. ,2011). Therefore, Wal-Mart can provide consumers with various and high-quality products. 2. 3. 2 Carrefour’s product strategy The stores of Carrefour can satisfy all the customers’ shopping needs, such as clothing, sports equipment, auto parts, and so on. In 1976, Carrefour introduced manufacturing free concept, selling high quality and inexpensive but no brand goods, but this is a subtle challenge for people’s shopping habits. More than 75% of all Carrefour grocery products are offered by local suppliers, so Carrefour can provide its customers with local products which are from producers located close to stores. For example, 100% of all food products come from national suppliers in Turkey and Argentina’s Carrefour stores now(Carrefour,2013). What’s more, Carrefours sales have its unique side, for instance, the company launched the sale of gasoline at a low price in the parking lot (Lindgreen, A. , Palmer, R. , Vanhamme, J. ,2004). This is a kind of innovation, and it also an effective means to attract customers. It is more convenient for consumers, because consumers do not need to go to the gas station deliberately. 2. 3. 3The similarities and differences Similarities: Carrefour and Wal-Mart both can provide a variety of products that have low prices but high quality for the consumer to choose. In addition, all of them pay much attention to the development and sales of their own brand products. According to the difference of people living habits in different regions, Carrefour and Wal-Mart can provide products that can meet local consumer habits. Differences: In order to offer high quality products to customers, Wal-Mart will select the goods that have good quality before the sales. So those bad quality products cannot be sold in Wal-Mart. The selection of products can guarantee that customers get high quality products anytime in Wal-Mart. Nevertheless,various goods that have high quality or low quality can be found in Carrefour. 2. 4 The similarities and differences about promotion strategy 2. 4. 1 Wal-Mart’s promotion strategy Due to the strictly control of marketing costs, Wal-Mart also tend to be very careful in reckoning, even in some new stores opening ceremony. Therefore, the goods promotion strategy of Wal-Mart is relatively conservative. Although Wal-Mart reduces the cost and expenditure on advertising, it never be stingy on public welfare donations. A large number of long-term investment in public welfare activities greatly enhance its brand awareness and successfully created excellent brand image in consumers minds, which will eventually become the earnings and profit figures(Baek, J. ,2005).. At the same time, Wal-Mart has effectively made use of the strategy of market segmentation by partnering with National Gay and Lesbian Chamber of Commerce to cater to that group of customers, as well as employees. What it did is to correct the customers’ previous error information and position of Wal-Mart and establish a good corporate image. (Mujtaba, B. G. , Maxwell, S. ,2011). Besides,Wal-Mart attracts customers go shopping in its stores by low price but high quality products and it has also developed various ways to keep customers in their stores as long as possible, which include: exclusive concerts by various bands on Wal-Mart TV, plus in store radio and special broadcasts. The reason why Wal-Mart does this is that it believes the more time spent in its stores, the more money customers will spend (Mujtaba, B. G. , Maxwell, S. ,2011). 2. 4. 2 Carrefour’s promotion strategy Carrefour uses its best selling products for its promotion, Which not only can attract customers but also can build good image(Sunanto, S. , Tuninga, R. , Kaynak, E. , Harcar, T. , ASSOCIATION-IMDA, I. ,2009). Further, in addition to hold large-scale promotional activities at the opening ceremony and celebration occasions, Carrefour also focus on a variety of promotional methods , such as TV ads, newspaper ads and posters. Besides, Carrefour also issued a lot of direct mail advertising and promotional advertising, sending to the residents, in order to let residents know the latest promotion information and attract customers to shopping(Colla, E. , Dupuis, M. ,2000). 2. 4. 3The similarities and differences Similarities Wal-Mart and Carrefour both use their own goods for promotion. As retailer, the main purpose of customer come here is buying products. Price and quality are the main factors for the customers to buy the product. If company can make the customer know that this product in its store always have high quality and low price, customer will come to its shop automatically to buy this kind of goods, when he needs. Differences Wal-Mart is very careful in reckoning and strictly controlling the cost in its promotion. But Wal-Mart set up a responsible corporations image, through joining the community and social welfare undertakings. However, Carrefour adopts various means of publicity, such as TV ads, newspaper ads, and posters, which is a good publicity for the product and the enterprise image. 3. Conclusion

Free Essays on I Should Be Working

In the last five years, Internet access at the office went from rare to ubiquitous. With it came new problems for corporate managers to manage such as employees using the corporate network to visit adult websites, download pirated software and waste corporate bandwidth and time to recreationally surf. Here are some interesting and sobering statistics from those who study these things. Thirty percent to 40 percent of Internet use in the workplace isn't related to business. Seventy percent of all Web traffic occurs during work hours. Seventy percent of employees admit to viewing or sending adult-oriented e-mail at work. Popular Sites Twenty-five of the most visited sites during work hours include Amazon.com, eBay, RealNetworks, and Travelocity. I suppose that people are mostly bidding on new desks for the office, watching educational streaming media and buying plane tickets for their next business trip. I believe that. Don't you? Experts say employees surfing the Web from their office PCs cost corporate America more than $1 billion a year. The costs are mostly attributable to lower productivity levels and bandwidth expenses. Then, let's not forget e-mail. It may not be the bandwidth hog that the Web can be, but it's time consuming. The fact is that many employees use their corporate e-mail to do things like write to Aunt Tilly and Uncle Bob. Again, it's all about lost productivity. There are even sites that are designed to entertain your workforce while you're paying them. One good example is www.IShouldBeWorking.com. When you arrive, the site greets you with ``Welcome Slackers!'' Moreover, to help those employees you love to hate, it has an ``Uh-Oh, It's Your Boss'' panic button. The instructions on the panic button tell your slacker that ``If you should be working but you're not, you may need to give the impression that you are indeed busy. The panic button, located in the upper left corner of every ISBW page, bridges the... Free Essays on I Should Be Working Free Essays on I Should Be Working In the last five years, Internet access at the office went from rare to ubiquitous. With it came new problems for corporate managers to manage such as employees using the corporate network to visit adult websites, download pirated software and waste corporate bandwidth and time to recreationally surf. Here are some interesting and sobering statistics from those who study these things. Thirty percent to 40 percent of Internet use in the workplace isn't related to business. Seventy percent of all Web traffic occurs during work hours. Seventy percent of employees admit to viewing or sending adult-oriented e-mail at work. Popular Sites Twenty-five of the most visited sites during work hours include Amazon.com, eBay, RealNetworks, and Travelocity. I suppose that people are mostly bidding on new desks for the office, watching educational streaming media and buying plane tickets for their next business trip. I believe that. Don't you? Experts say employees surfing the Web from their office PCs cost corporate America more than $1 billion a year. The costs are mostly attributable to lower productivity levels and bandwidth expenses. Then, let's not forget e-mail. It may not be the bandwidth hog that the Web can be, but it's time consuming. The fact is that many employees use their corporate e-mail to do things like write to Aunt Tilly and Uncle Bob. Again, it's all about lost productivity. There are even sites that are designed to entertain your workforce while you're paying them. One good example is www.IShouldBeWorking.com. When you arrive, the site greets you with ``Welcome Slackers!'' Moreover, to help those employees you love to hate, it has an ``Uh-Oh, It's Your Boss'' panic button. The instructions on the panic button tell your slacker that ``If you should be working but you're not, you may need to give the impression that you are indeed busy. The panic button, located in the upper left corner of every ISBW page, bridges the...

Deforestation In the amazon Essay Example | Topics and Well Written Essays - 1250 words

Deforestation In the amazon - Essay Example Agriculture is major factor influencing deforestation in the Amazon as individuals consider it a necessity for life to prosper on the planet. Before, age the Amazon rainforest was protected because individuals were hunters and gatherers hence did not venture into farming. However, changing times has forced individuals and the government to make unwise concession to allow the food growth into the region is a main source of rainfall. Allowing food growth to sustain life does not mean that major sites like the Amazon rain forest should be destroyed. Unfortunately that has been reason behind the deforestation activities going on around the Amazon. The rainforest is slowly being lost as the land in which it is based is being cleared by individuals to enable them practice agriculture in the region. Different land clearing techniques which care harmful to the environment and to the rainforest like slush and burn have been adopted by individuals and are used in clearing the Amazon forest (Ca mpari 2). The slash and burn technique is a cheap way of clearing land in preparation for agricultural activities. Individuals living around the Amazon use it to cut down trees and clear bushes before setting fire on the area to get rid of the cut and cleared trees and bushes. It is also an efficient way which has been proved to be cause of the deforestation in the Amazon as very little costs is associated with accomplishing the tasks. In addition, the situation is further aggravated by the lack proper techniques for farming leading to a speedy desert formation in the Amazon area which for centuries has been considered to be full of fauna and flora life (Campari 83). Moreover, over the last year, the Amazon rainforest experienced an increased rate of forest fires caused by the slush and burn used by the locals in the region. Additionally, individuals keeping cattle have also

The Heiress Essay Example | Topics and Well Written Essays - 250 words

The Heiress - Essay Example By giving the buttons to Morris, I believe she was ending the relationship between her and Morris. I think the button symbolizes greed by Morris, as well as generosity of Catherine. This is a decision she makes with finality. The effect of bringing Catherine as a bold lady who was timid at the beginning of the play creates more realism to the play. I believe the actions of Catherine in the last scene were more definitive on liberation rather than an absolute bitterness reaction. She also appears to have begun to resemble her father through understanding the reality of what she went through. From the body language, voice and attitude, it becomes apparent that Catherine completely transformed at the end of the play. This play empowers women. It highlights on liberation from stifling relationships. Catherine appears strong enough to lead her own life without Morris as she ascends with a dreamy smile. The desertion of Morris and Catherine’s father’s rejection of him makes it conclusive that Catherine’s father was

Promote Products Essay Example for Free

Promote Products Essay 1. 1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants, who talk to these people on a daily basis, to advise on what language should be used and what information they felt was most relevant to put across. We needed a graphic designer to create and develop ideas for the letters and DL flyers being sent. I also needed to involve juniors in the business to assist with folding letters and stuffing envelopes as we had determined that this would be a cheaper option for the business than using a mail house. 1. 2 Make a list of resources you would need for the promotion and identify where you could get them. Explain any actions you would need to take in order to have the resources ready for promotion. The database we purchased contained 7,000 leads so we then needed to purchase paper, envelops, ink, return stamps and organise postage. Paper, envelopes and labels for return address were all ordered in advance from Staples. Ink was also pre-ordered to ensure we didn’t run out during the print job. We then liaised with Australia Post to determine the best way to post this number of letters. We chose their â€Å"clean mail† option which meant having to mark each envelope with a pre paid stamp before taking to the post office. This stamp was purchased through Australia Post.

Iron Age Hoplite Warfare and Democracy :: essays research papers fc

Iron Age Hoplite Warfare brings about the First Democratic Societies in Archaic Age Greece, Following the Role of Monarchy, Feudalism and the Aristocracy As per the coverage in our course, in the Persian War, a Greek force from Athens set out to meet the invading Persian army at Marathon, and set them running. They were outnumbered by the Persians two to one, and the Persian army had been the biggest force the Greeks had ever seen. The majority of the killing took place while the Persians were hastily retreating to their ships. With only 192 dead, the Greeks reduced the Persian force by 7,000 men; however, the remaining 13,000 soldiers were still a sizable threat if they should sail down and enter Athens proper, and so the Greek army hastily moved back to their city.   Ã‚  Ã‚  Ã‚  Ã‚  The question of how they did this feat might be explained by the Greek theme that any Greek warrior could take on ten barbarians, but for our purposes the interesting question is why their involvement with what they were fighting for was able to give them the push to oust the invading empire. I surmise that the involvement in the state militarily and thus politically for the Athenians, which amounted to the beginning of democracy as we know it. As it is suggested by the book title, The Roots of the Western Tradition dig deep down into the ancient civilizations. Greece is a unique, important and telling civilization to study for it reveals the beginning of systems in which we live that are still evolving.   Ã‚  Ã‚  Ã‚  Ã‚  These Greeks had all voted together in assembly, and although assured by Persia that they could not meet the threat, they did not submit to a takeover. All the men who voted for war against Persia, an empire which frightened most other Greek Polis’, including Sparta, from sending military aid to Athens, were the very men who would don their Hoplite armor, clash together shield to shield to form phalanxes, and defeat the Persians at Marathon. These men were motivated by their own interests and what they had to protect: their prospering Polis of Athens, and their financial and political gains that came from fighting for it. The Greeks enjoyed a sharing of power, which in their view, was the antithesis of the monarch style powers held by the Absolute Leaders of the Great Empires developing in the Near East.